Well, I finally got to other side of May Sweeps. It’s been so busy I only just recently had time to finish the Laugh Pack billboard I had mentioned last month. Due to more timely projects (i.e. spots with real deadlines) the billboard kept getting pushed off. Yesterday was the day to get it done and finally offer it up to be sold. I was asked to get more Laugh Pack on the air so this works to accomplish that goal, plus it can make a little money. The sample is here to view. Imagine there will be voiceover saying, “Tonight the Laugh Pack is brought to you in part by…Company.”
Speaking of the things that stalled the billboard project, here is one of those spots. It’s for Passfest 2009, a 7-on-7, pass only, one-hand touch football tournament design to raise money and awareness for Morning Star Boys Ranch. I didn’t have a lot of time to make the spot so I didn’t get to do all the things I had in mind, but I did do a couple things I liked. I was fortunate enough to be in contact with Karsten Olson from MindShare who sent me exactly what I needed (he’s also the creator of the Passfest logo). This allowed me to tear apart the logo easily and animated it in and out. The other thing I knew I wanted in there was a set of male and female symbols running out a play on a 3D football field that looks like a sketch. Those were the main things. Oh, and paint splatter because it matched the look of the Passfest website. It came together nicely.
The final spot I completed this Sweeps before I was able to get the billboard done was promoting the fact that Dana Haynes (KAYU News Anchor) was in Los Angeles to cover the American Idol finale. On this one I was surprised by the deadline. However, due to Ben Schaefer’s help (he put together the video on the monitor from footage I keyed) we were able to get it done on time. A version of this spot will run on KMVU in Medford, OR and WICZ in Binghamton, NY. It came out great for the time we had to spend on it.
All in all, it was a good Sweeps. I think I made some good stuff, it got done on time, and it’s now over. You just can’t beat that.
